InJersey, Signing Out
In journalism, one of the hardest things to do is hit "publish" (or "send") on a story that's still unfolding. Deadlines often force your hand, but it's frustrating to know that your account isn't finished, that there are still facts and details and color "TK" -- "to come."
That is very much the sentiment of the InJersey team today. After two years of running InJersey, we have made the difficult decision to suspend publishing our community blogs, knowing full well that the larger hyperlocal movement that we belonged to is as vibrant and innovative as ever.
When we launched in June 2009, in seven towns across NJ, we set out to create something new in the emerging hyperlocal space. We had plenty of inspiration: entrepreneurial journalists like Baristanet's Deb Galant and RedBankGreen's John Ward, the New York Times's brilliantly executed "The Local" blogs, and Warren Webster's wildly ambitious Patch.com (then still an baby, in just three towns). While many of these and other sites did an outstanding job of engaging with town and community leaders, we wanted to do more. To not just talk to and interview these folks, but to give them a platform to contribute posts, photos, updates, and more. Aside from the open-registration, what made InJersey special was that our contributors didn't just use a form or email template to submit; we gave them full publishing access, and all submissions appeared alongside our staff posts.
As reporters, editors, and web developers for the Gannett New Jersey newspapers -- the Asbury Park Press, Daily Record, Home News Tribune, Courier News, Courier-Post, and The Daily Journal -- we cared deeply about the quality of writing and reporting on the sites. But we trusted and worked with our contributors to make sure the posts were always civil, relevant, and most of all, a good read. At our height, we had 16 sites covering as many towns, all with reporters, editors, and community members contributing daily. Many competitors, including Everyblock and Patch, have since worked to open up more and more of their platform to contributors.
Along the way, we had a lot of fun and some indelible memories. From the Freehold InJersey "bureau" in Zebu Forno (really just a computer desk with a big pasteboard sign) to the blogging seminars at the Cherry Hill Library ("Do you need to go on the computer to see a blog?"), we did our best to bring the site into the downtown. We're extremely proud to have had a (small) hand in helping form the New Jersey Hyperlocal News Association (the first of its kind in the country), and our partnerships with groundbreaking startups like SeeClickFix, PaperG, and Outside.In were beyond rewarding.
The greatest joy of all was getting to work alongside the tireless, talented, and terrific team that made up InJersey: Jake Remaly, Walter O'Brien, Julia Hays, Kristi Funderburk, Jim Namiotka, Sergio Bichao, Gene Racz, Deirdre Pitney, Cindy Capitani, Lavinia DeCastro, Adam Smeltz, Loren Fisher, Linda Sadlouskos, Brad Wadlow, Whitney Rhodes, Steve Reed. And especially Colleen Curry, who came to us via a curious tweet ("Do you need writers?") back when we were prototyping, and who spent the next two years pouring her heart and soul into Freehold InJersey. (Use the links above to follow any of these rock stars on Twitter.)
The decision to close InJersey was not one borne of financial pressure or corporate mandate. Yes, it is true that we recently lost a number of our colleagues who worked on the sites due to layoffs. And it is also the case that InJersey did not sell enough local advertising to make it self-sufficient enough to pay for a full-time staff. But the real reason is that we realized we're simply not doing what we set out to accomplish -- both in terms of original local reporting and community conversation.
We haven't given up on the hyperlocal movement, and you may soon see the friendly faces from InJersey pop up again soon (on Facebook? Twitter? Your local cafe?). This isn't a farewell, but rather an "Until we meet again."
-Ted Mann
Founder, InJersey.com













