Woodbridge asks bars to join Hero Campaign for Designated Drivers

by Sergio Bichao on Jun 30th | Email

Bill Elliott and wife Muriel give a few words during a press conference for Woodbridge Township's official endorsement of the Ensign John R. Elliott HERO Campaign for Designated Drivers on Tuesday, June 29, 2010. (Augusto F. Menezes/Staff)

WOODBRIDGE, NJ – Drinks are on the house if you’re a designated driver. Soft drinks, that is.

The township this week became the largest municipality in the state to join the Hero Campaign for Designated Drivers, an effort driven by the parents of U.S. Navy Ensign John R. Elliott who died in a collision with a drunken driver 10 years ago.

Bars and eateries that join the campaign will offer free soda or water to anyone who declares they’re a designated driver.

Elliott’s parents, Bill and Muriel of Egg Harbor, joined Mayor John E. McCormac outside Rug's & Riffy's Bar & Grill on Rahway Avenue on Tuesday to announce the township’s partnership. The Mayor’s Advisory Committee presented the campaign with a $500 check.

“Anyone can be a hero, anyone can save someone’s life. Our son always made the decision to have a designated driver before he went out on an evening. And July 4 is coming up so there is going to be a lot of parties,” Muriel Elliott said.

Volunteers have already mailed 150 letters to liquor license holders in the township asking them to join. About a third have responded, according to Donna Jago, a township resident who brought the campaign to the township’s attention.

One of the biggest sponsors is Applebee’s at Woodbridge Center, which already has a policy against over-serving alcohol to guests.

Rug's & Riffy's owner Karen Lucas believes other bars will “jump on the bandwagon.”

“I worry all the time about people in the bars. Our bartenders know not to serve people and we make sure everybody is safe leaving the bar,” she said.

The Elliotts’ son, a 2000 graduate of the U.S. Naval Academy, died July 22, 2000, traveling from Annapolis, Md., to New Jersey to celebrate his mother’s birthday.

The driver who killed him had been arrested earlier that evening for driving under the influence, but was eventually released by police and made his way back to his car.

The Elliotts successfully got the state legislature in 2001 and 2003 to pass two John’s Laws, the first allowing police to impound cars of drunken drivers for up to 12 hours and the second allowing police to detain those drivers for up to eight hours. In 2005, President Bush signed a federal John’s Law to encourage states to adopt similar legislation.

Elliott’s father, however, noted yesterday that “laws alone can’t solve the problem. It takes people helping people.”

The Hero campaign will eventually select designated drivers in Woodbridge to appear on billboards.